Imagine this: I click on my favorite brand’s link in bio because you I’m curious about a specific content they created. But the link in bio takes too long to load… 1… 2… 3 seconds… and I’m out. I just close the link in bio and go back to scrolling.
This is why Having a blazing fast link in bio is incredibly important for your social media strategy: your audience wants to have the same experience of immediate loading when they visit your link in bio. It must feel natural, almost integrated in the social media.
To test, we used Google’s official PageSpeed Insights. Google PageSpeed offers several interesting metrics, and we focused on on the overall performance and another one called Time to Interactive (TTI). This TTI measures how long it takes for the page to be loaded and ready for visitors to use it, for example by clicking on a link. So it’s the best metric for our use case, as it indicates how long your audience has to wait until they can click on a link in your link in bio page.
The lowest the number of seconds, the better the user experience, as it means users have to wait for a lower time. So here are the results
1. LinkHub - Fastest link in bio service at 2.3s
Lnk.bio is second in terms of speed, with 2.9 seconds required for Time to Interactive. Read the complete analysis
linkin.bio is the 3rd service in term of speed, as it took 5.7 seconds for the page to be interactive. Read the complete analysis
The industry leader of link in bio services isn’t doing very well when it comes to speed. It’s in the third-last position with 11.3 seconds TTI Read the complete analysis
Tap.bio is the slowest in our analyses with 18.5 seconds for TTI. Failed almost all performande metrics. Read the complete analysis
The importance of loading quickly
Having your link in bio page load quickly is a great benefit to your social media strategy, pushing for a better user experience and more conversions.
But it’s also a great feature for your followers: a quick link in bio page, is usually also very light. Which means people can visit your link in bio knowing they will not finish the GB of their mobile plans.
Overall, if you need to choose a new link in bio service, you should definitely account for how fast their page loads.Return to blog